 Silversea
is a cruise company reflecting generations of maritime
and travel experience. In the early 1990s, the Lefebvre
family of Rome, former owners of Sitmar Cruises, conceived
and organized a unique cruise company pledging to build
and operate the highest quality ships in the ultra-luxury
segment. The name "Silversea" was chosen because
it connotes quality and luxury as well as capturing
the romance and special sensations of the sea.
Silversea Launched its first ship, Silver Cloud in 1994,
followed by Silver Wind in 1995, Silver Shadow in 2000
and the newest ship Silver Whisper in 2001. The fleet
was purpose-built for the ultra-luxury market, establishing
a new class of smaller, intimate vessels that could
slip into more exotic ports off the beaten path. These
elite vessels were
specifically designed for fewer guests, more space and
the highest levels of personalized service, delivered
by Italian officers and European staff. All-ocean view
suites, most with private veranda, and open seating
dining options so guests dine when, where and with whom
they desire, add to the very special ambiance created
onboard. But what is also unique is that they incorporate
the favorite amenities found on larger ships, such as
an elaborate show lounge featuring nightly entertainment,
casino, spa and state-of-the-art fitness facility.
As an innovator in the ultra-luxury segment, Silversea
quickly became the favorite among modern affluent travelers
with its all-inclusive pricing, and unmatched onboard
product enhanced by partnerships with the world's most
respected luxury brands --Bvlgari, Davidoff and Relais
& Châteaux.
Today, Silversea is recognized as the defining elite
luxury experience and is regularly lauded by leading
consumer and trade publications. The list of accolades
constantly grows: Silversea was voted "World's
Best" by the readers of Conde Nast Traveler in
1996, 1997, 1998, 1999, 2000 and 2001; and, the readers
of Travel & Leisure consider Silversea to be the
very best small ship cruise line as well (1997, 1998,
2000). In 2000 and 2001 Silversea was rated The Best
Cruise Company by the Telegraph Travel Awards, UK. The
line's exceptional product has consistently garnered
the highest possible accolades from leading guide books
including: Six Stars, Fielding's Guide to Worldwide
Cruises (1996,1997,1998, 1999); Six-plus Ribbons, Stern's
Cruise Guide (1997, 1998, 1999, 2000, 2001); Six Stars,
Access Cruise Guide (1997 - debut year); "Number
One Cruise Line" and "Number One Cruise Ship
Cuisine", America Online (1997); "Top Cuisine
- Luxury Ship Segment", Cruise Week (2002) and
"Best of the Best" Suites, Travel Holiday
(1995).
Taking the company into the future is Albert Peter,
Silversea's Chief Executive Officer. Since taking the
leadership reins in November 2001, Mr. Peter has steered
the company to a steady course of high customer satisfaction,
financial stability and new product innovation. Shortly
after his arrival at Silversea, Mr. Peter rolled out
a number of new initiatives and programs tailored to
the most discriminating world traveler seeking highly
personalized and enriching experiences. Looking toward
the future, Mr. Peter remains squarely focused on delivering
the highest rated elite luxury experience for guests
while also ensuring successful financial results for
the company’s private shareholders.
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